The focus of Visual Merchandising is on the presentation of goods in retailers. Visual Merchandising emphasizes visual elements because they capture attention of consumers. An inviting atmosphere brings people into the store and also keeps them there longer. An effective visual merchandising can improve a store’s brand image and dramatically increase sales.
Visual merchandising is a vital part of any retail operation. Store image and shopping environment is a significant determinant tospend time in the store and to spend more money than planned. On the otherhand, retail store elements such as color, lighting, signage and visual merchandisinghave an immediate effect on the buying decision making process.