Digital Marketing

The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.

Search Engine Optimization
SEO is short for search engine optimization or search engine optimizer. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
I find this extremely unfortunate, because SEO is a very viable marketing outlet that can, in concert with effective landing pages and content, bring your business qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. It isn’t magic, and SEO alone is not going to transform your business from a shop in your parents’ basement to a Fortune 500 company. But neither is any other single form of advertising. What it can do is provide a business visibility, branding, traffic, a high ROI, credibility, and insight into customer behaviour. Let’s discuss each of these in turn.
Search Engine Marketing and Pay Per Click
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
As times change, new technologies help businesses find new consumers. Some small business owners may be intimidated by emerging marketing techniques. However, many companies with any type of online presence try to take advantage of every tool at their disposal. Since a growing number of consumers are shopping online; search engine marketing has become one of the most important ways to increase a company’s reach. Whether or not you have a brick and mortar store, it is vital to ensure your website is ranked well in searches for your local area.
People want to know whom they are dealing with. Your customers are checking for your website, location, map or directions, social media links, contact information, hours and even a photo of the owner or staff. Your customers want to see who they are doing business with. They want to be able to visit your business location even before they step foot through your door. Even in the face of a global economy more and more people are realizing the importance of community and want to give their business to local merchants.
Social Media Optimization/ Social Media Marketing
SMO. Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.

When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.
Social Media Organization or SMO explains the usage of different social media platforms available on internet which can be a helpful source for promoting and launching products and services. Facebook. LinkedIn, Google+ Twitter Pinterest are some of the SMO generators which are used widely by companies for promoting their brands and making their target markets aware of their products by organizing promotional campaigns on web. No business can negate the importance of SMO for growth and expansion. Here are some advantages attached with SMO.
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